Our Team

The management team at CrossLoop brings seasoned entrepreneurship and experience from companies such as Intel, Disney, eBay, Netflix and LinkedIn.

Lisa Alderson
Chief Executive Officer

Alderson has over fifteen years experience building new media and technology businesses. She founded her first company at the age of 19 and has now been involved with six early-stage ventures. Most recently, Alderson was the president of Cinema Circle, Inc., a pioneer in subscription based home entertainment for independent filmmakers, where she oversaw content, original production, marketing, distribution, fulfillment, customer service, legal, and finance. Cinema Circle, Inc. was acquired by Gaiam, Inc. (NASDAQ: GAIA). Alderson has managed three other venture backed start-ups through funding and market launch, including Omnilux, Inc. (now Clearmesh Networks), Genomic Health (NASDAQ: GHDX), and iExchange.com (now Placemark Investments). Alderson is a former manager of Strategic Planning at The Walt Disney Company where she developed long-term strategy and new business initiatives for ABC, ESPN and Disney's other cable assets. She is also a former strategy consultant. Alderson has an M.B.A. with distinction from Harvard Business School and a B.A. from Colorado State University, where she graduated Summa Cum Laude.

Thomas A. Rolander
Chief Technology Officer

Tom Rolander has been at the forefront of emerging technologies for over 25 years. Tom has founded and provided key management and engineering leadership for a number of successful software companies including PG Soft, Novell and Digital Research. Tom's Career Highlights include design of multi-tasking (MP/M) and network (CP/NET) operating systems for the early microcomputers; development of the first encyclopedia (Grolier) on CD-ROM; creation of the Sony Electronic Book Authoring System (SEBAS) for the Sony Data Discman; concept and design of the Tape-It drive letter redirector for 3M; design and implementation of the 2003 Codie award winning Novell iFolder internet application, a secure internet based client file system replication tool. PG Soft sold to Novell in 2001. Tom earned his BS in Civil Engineering and his MS in Electrical Enginereering / Computer Science from University of Washington.

Mrinal Desai
Vice President, Product Marketing

Mrinal is with our sales and business development team. Prior to this, he was at LinkedIn, one of the first social networking companies on the Internet. At LinkedIn, the world's largest and most effective business network, he helped grow the user base from 1.5M users to 6.5M in less than 2 years. Apart from that, Mrinal was responsible for initiating and nurturing partner relationships for the company, in addition to new business development. He successfully packaged, launched and drove adoption of LinkedIn's first premium products - Job Listings and Premium Accounts - into the leading Fortune 500 companies like Google, ebay, Vivendi Universal, Expedia and The Standard Insurance to name a few. He also created the first customer advocacy group within LinkedIn to promote user feedback and managed all customer relationships. In the past he has sold and marketed enterprise solutions and managed partners like Silicon Graphics, EADS Matra Datavision, HP, Alias and EDS while at a subsidiary of the $20 Billion TATA conglomerate based in India. He holds a BS in Industrial Engineering from Birla Institute of Technology in India and an MBA from the Monterey Institute of International Studies, Monterey, California and yes - he loves people!

Jonathan Burr
Vice President, Customer Experience and Operations

Jon's focus and passion is making CrossLoop's Helpers and Customers successful while bringing new solutions to them quickly. Jon has over 16 years in all facets of product development, service delivery, and service support. Most recently, Jon was the Vice President of Product Development at Cision Inc. where he managed all customer system's operations including product development, legacy systems, customer support, quality assurance, and outsourced groups. As a Director at SupportSoft, Jon launched the company's Business Intelligence application to customers. He advised over 10% of the Fortune 100 and many other top tier companies on customer support strategies, operations, self service, and software solutions. Jon has worked at two previous startup companies. He managed very large software deployments and process improvement efforts while a Director at Accenture, and he has worked on web-based applications since 1994. Jon has a B.S. in Electrical Engineering from Bradley University, is a Bradley Advisory Board member, and is a certified Project Management Professional (PMP).